JI YUNQING
UXUI / Product Designer
MyNparks
National Parks Board (NParks) is a statutory board of the Government of Singapore, NParks called for innovative solutions of visitorship analysis to assist park operation and to enhance visitor experience.
My role in this project is product designer, responsible for the entire project development process from 0-1. The project is successfully delivered and process to commercial adoption stage at end 2020.
Product, UXUI
Client
NParks
Scope
Promble framing
Concept development
UX UI design
Validation
Implementation (iOS&Android)
My Role
Product scoping
User research
UX UI design
Design handoff
QA
Assist in project management
Deliverables
Requirement checklist
Research report
User story
Information architecture
UX/UI design for 1.mobile app, 2.web-based admin portal
UAT document and test result
Mobile App + Web-based Management Portal
The
Objective
The objective was to do digital transformation for traditional park, in order to prepare for online layout and to build the initial ecology; to provide digital park experience for end users; taking advantage of internet to get more exposure for the park, aquire more new visitors, and to improve the return visit rate; to provide park management a more efficient and visible management tool.
Desktop
Research
Persona
Through interviews and empathy map, we identified 2 typical and most valuable persona, drew their user journey maps, and extracted user needs and goals from them, then deduced product opportunity points.
Insights
Information
Architecture
