YUNQING JI
The Mandai App
Mandai seeks to elevate visitor experiences by leveraging the widespread use of mobile devices among its guests. To achieve this, a guest mobile application will play a vital role as the primary interface connecting Mandai and its visitors.
Download app here:
Mandai official website:
This programme is presented by Mandai Wildlife Reserve, my role in this project is Product Manager, deeply involved in the design and development process from ideation to implementation, including subsequent product iterations.
🚧 Challenge: Mandai has no prior experience with similar projects and has a complex internal hierarchy. We as the design and development partner need to align requirements with multiple stakeholders and follow up on their feedback while preserving practicality and persuading business users to be innovative.
🛣️ Process: The first phase is developed in a waterfall approach, while the second phase shifts to 2 weeks dual track agile approach with a focus on functionality and user experience.
My scope is to conduct requirement gathering workshops, design reviews, assisting in usability testing and UAT.
🍎 Outcome: Official launch in Q1 2023, total number of download over 100k and still counting. The project is currently in continuous iteration phrase.
Applied critical design thinking process
Using the design thinking model, during the product execution phase with a two-week sprint cycle, the best design solution is derived and implemented step by step:
First, gather new requirements from the client/initial BRD, conduct relevant research with the team, and propose several feasible solutions or directions based on the specific context (including user flows and wireframes). Then, report these to the client. During meetings with stakeholders, collect feedback and suggestions, integrate and improve the solution according to the feedback. Create corresponding high-fidelity UI designs and simple prototypes (if needed), and after synchronizing with the client and obtaining approval, guide the development team in the implementation process.
Take presentation reminder as an example.
In Mandai, various animal presentations are held daily at scheduled times. While most visitors are aware of these performances when they enter, many miss or arrive late due to different reasons, which negatively impacts the overall visitor experience. To address this challenge in the new MFA app, we introduced a 'Presentation Reminder' feature to keep users informed about showtimes in a timely manner.
In the early stages of development, we conducted on-site research to observe how visitors typically engage with the shows, identify the types of assistance they desire, and analyze the visitor flow and activity routes. Based on these insights, we created a user flow and low-fidelity wireframes for the feature.
The 'Animal Presentation Introduction' section of the app allows users to set reminders for performances occurring today and within the next seven days. Users can choose to receive reminders for individual presentation or multiple presentations on different days. Once the reminder is set, users will receive a push notification 20 minutes before the presentation starts, notifying them to head to the performance area. The reminder can be cancelled at any time.
We believe this solution significantly enhances the user experience by addressing the pain point of missed shows. After finalizing the design, we collaborated with stakeholders to refine and implement the feature.
Please contact for more detail.